Mevius Long Island

What does an afternoon on the beach have in common with a new tobacco launch? That was the brief we had to crack for the launch of Mevius Long Island. A product with unique USPs of a refreshing taste with Less Breath Smell called for a fun and vibrant visual identity to support it. Combining resort-styled ambience and the impression of exhilarating flavours, the campaign successfully appealed to the target audience. We supported the launch with innovative packaging inserts, eye-catching 3D animation, and a full suite of Point of Sale materials.